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When to bluff in poker: a simple guide for beginners

A bluff is a bet with a weak hand to make a better hand fold. Bluffs work best when you face one opponent, you’re in position, your bets tell a believable story, and your hand still has some chance to improve. Against players who never fold, don’t bluff at all.

A bluff needs to work bet ÷ (pot + bet) of the time to break even.

Bet size Must work at least
1/3 pot 25%
1/2 pot 33%
2/3 pot 40%
Pot 50%

So a small bluff doesn’t need to work often, while a pot-sized bluff must work half the time.

  • One opponent. Every extra player makes it more likely someone has a hand.
  • In position. You’ve seen your opponent check, which often shows weakness. See positions.
  • A believable story. You raised preflop and the board has high cards, or the flush comes in after you’ve bet the whole way.
  • Semi-bluffs. Bet with a draw such as a flush draw or open-ended straight draw: you can win now or hit later. See pot odds and outs.
  • Blockers. Holding the A♥ on a three-heart board means your opponent can’t have the nut flush.
  • Against calling stations who call everything.
  • In multiway pots.
  • When your story doesn’t make sense, for example you called preflop and every street and suddenly bet big on a harmless river.
  • On the low stakes in general: many players there call too much. Bet your good hands for value instead.
  • When you’re tilted and want to win back a pot.
  • Bluff less than you think. At micro stakes, value bets win more money.
  • Don’t show your bluffs: it gives away information.
  • Watch poker tells and timing, but trust betting patterns more.

Next: continuation bets and the beginner mistakes to avoid.

Against one opponent, in position, when your bets tell a believable story, ideally with a draw or blockers.

Bet divided by pot plus bet. A half-pot bluff must work 33% of the time; a pot-sized bluff 50%.

A bet with a draw that can improve to the best hand, so you can win now or later.

No. At low stakes many players call too much, so value bets with good hands win more.