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When to give up on a bluff

Knowing when to stop bluffing saves more money than knowing when to start. A good bluff needs one thing: an opponent who can fold. When that’s no longer likely, check and give up — losing a small pot is fine; losing a big one with nothing is not.

  1. Can this player fold? Calling stations rarely do. See calling stations.
  2. Did the card help my story? An ace or king on the turn after you raised preflop helps; a card that completes the caller’s draws doesn’t. See scare cards.
  3. Do I have any equity? A draw gives you a second way to win. Pure air doesn’t. See semi-bluff.

If two of the three answers are “no”, give up.

  • Your opponent called on a dry board and keeps calling: they have a pair and like it.
  • They check-raised or raised you earlier in the hand.
  • You’re multiway: at least one player will usually call.
  • The river completed draws the caller probably had.
  • You’ve lost credibility: you’ve been caught bluffing recently at this table. See table image.
  • The turn is a good card for you and you picked up a draw.
  • The opponent is tight and their calls look like draws or weak pairs.
  • Your blockers reduce their strong hands: for example, you hold the ace of the suit on a three-flush board. See blockers.

Checking a missed bluff costs nothing more. Players who can’t stop bluffing are the ones who lose whole stacks with ace-high. At low stakes, one barrel is often enough; a second needs a reason; a third needs a very good reason.

See also when to bluff and double barrel.

When your opponent is unlikely to fold, the cards don’t help your story, and you have no draw.

No. Fire again only with a good turn card, some equity or a tight opponent.

No. Checking a missed bluff costs nothing more; continuing against calling stations loses big pots.

Rarely. Value bet them instead and give up your bluffs.